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Build your team's brand. Showcase your players. Tell your team's story.
The Team Social Media Playbook is a monthly 90-minute class created specifically for team parents who manage social media accounts for their club soccer team. This class is offered the last Wednesday of the month in the early evening to accommodate schedules.
While the club's social media focuses on the organization as a whole, your team account has the opportunity to go deeper—highlighting the personalities, accomplishments, development, culture, and individual players that make your team unique.
What to Post & Where to Post It
Get practical guidance on what your team should be posting across Instagram, Facebook, TikTok, and other platforms—and how to adjust content for each one.
Building Your Team's Brand
Learn how to create a consistent team identity through your photos, videos, captions, graphics, hashtags, and storytelling.
Highlighting Your Players
Learn how to properly showcase individual players, accomplishments, game performances, development, and milestones in a way that makes players proud to share the content.
Supporting Personal Player Brands
Your team's social media can help build a player's online presence. We'll discuss how to highlight players in ways that can support their personal brand and, for older players, their college recruiting visibility.
More Than Game Scores
Learn how to capture the moments that tell your team's story—from practices and tournaments to team traditions, player spotlights, celebrations, behind-the-scenes moments, and the personality of your team.
Creating Content Families Want to Share
The best team content doesn't just sit on your account. We'll discuss how to create posts that players and parents actually want to share, helping expand your team's reach and visibility.
Your team account is more than a place to post the final score.
It's an opportunity to celebrate your players, build team pride, create memories, strengthen your team's identity, and help individual athletes stand out.
The Team Social Media Playbook gives team parents the strategy and direction to turn everyday soccer moments into meaningful content that benefits both the team and the players.
Build your team's brand. Showcase your players. Tell your team's story.
The Team Social Media Playbook is a monthly 90-minute class created specifically for team parents who manage social media accounts for their club soccer team. This class is offered the last Wednesday of the month in the early evening to accommodate schedules.
While the club's social media focuses on the organization as a whole, your team account has the opportunity to go deeper—highlighting the personalities, accomplishments, development, culture, and individual players that make your team unique.
What to Post & Where to Post It
Get practical guidance on what your team should be posting across Instagram, Facebook, TikTok, and other platforms—and how to adjust content for each one.
Building Your Team's Brand
Learn how to create a consistent team identity through your photos, videos, captions, graphics, hashtags, and storytelling.
Highlighting Your Players
Learn how to properly showcase individual players, accomplishments, game performances, development, and milestones in a way that makes players proud to share the content.
Supporting Personal Player Brands
Your team's social media can help build a player's online presence. We'll discuss how to highlight players in ways that can support their personal brand and, for older players, their college recruiting visibility.
More Than Game Scores
Learn how to capture the moments that tell your team's story—from practices and tournaments to team traditions, player spotlights, celebrations, behind-the-scenes moments, and the personality of your team.
Creating Content Families Want to Share
The best team content doesn't just sit on your account. We'll discuss how to create posts that players and parents actually want to share, helping expand your team's reach and visibility.
Your team account is more than a place to post the final score.
It's an opportunity to celebrate your players, build team pride, create memories, strengthen your team's identity, and help individual athletes stand out.
The Team Social Media Playbook gives team parents the strategy and direction to turn everyday soccer moments into meaningful content that benefits both the team and the players.